Fashions in men’s military mode
Renee Minus White | 1/23/2020, 5:25 p.m.
In today’s climate with troops on the move, fashions are taking a turn for military turfs. Just last week the brand TATRAS collaborated with the RIOT HILL brand for a new fall/winter ’20/’21 collection that was set to clash quality with contemporary culture. They didn’t miss their targets!
Founder and designer of Riot Hill label Jordan Fresher lends his artistic vision to Tatras’s technical innovation. The results were extraordinary. Fresher draws his design cues from Swiss military uniforms and modern Japanese architecture. The intent was to produce a functional collection of industrial and utilitarian inspired items that included goose down jackets, U.S. and Japanese air force vests, flight bomber jackets, Raw Japanese denim sets, Work-wear cargo pants and oversized ski jackets made with Italian cordura just to name a few.
According to Masanaka Sakao, creative director and founder of TATRAS: “I always find solace in collaborating with younger designers. I saw a lot of myself in Jordan when we first met and felt obligated to help present him with a platform I never had access to.” Fresher stated: “I want to prove to the industry why I deserve to be here.” This collaboration promises to deliver an immersive approach to design by blending elements of craftsmanship and a strict artistic vision.
RIOT HILL’s first runway show, in collaboration with TATRAS, was presented on Jan. 16, 2020 at the iconic Palais de Tokyo, Saut du Loup, Paris. Clothes were designed by Jordan Fresher. Selected accessories were manufactured by Atomic Mission Gear and shoe soles were supplied by Vibram.
Founded in 2006 by Masanaka Sakao, Tatras first established awareness by proposing a new idea of modern luxury in the international market with a core focus on their now signature high end down jacket.
They opened their first showroom in Milan, Italy in 2010, home to their Tatras flagship store. Tatras prides itself on simple sophistication with high attention to detail, producing garments that combine both technical innovation and an impeccable level of craftsmanship.
Riot Hill, LLC. is a conceptual, high-end menswear brand based in Los Angeles, California that’s produced in Japan. Created in 2018, the label’s foundation is built on brotherhood. Designed by Jordan Fresher, the brand is also built on the concept of high-quality materials mixed with utilitarian and industrial-inspired design. The company is based in Los Angeles and produced in Japan. Freshner, a 21-year-old Australian designer, combines influences from personal experiences with his commitment to cultivate subversive culture.