First of all, despite the Trump Administration’s efforts to kill (“repeal and replace”) the Affordable Care Act, it is still the law of the land, and because of the federal mandate everyone is required to have some form of health insurance. However, since “45” and his team have declared it all but dead, they have shortened the enrollment period from three months to a mere six weeks, from November 1-December 15, 2017. Additionally, the United States Department of Health and Human Services has drastically cut the budget for outreach. This time last year, there were television and radio announcements, billboards on buses, and other reminders that people should enroll for healthcare, if they didn’t already have healthcare through their jobs.
The Trump Administration hopes that, without outreach, people will not enroll for healthcare, so that they can then crow that people “don’t want” healthcare. Some faith leaders, however, have pledged to use their pulpits to remind their congregations to get enrolled for healthcare. Rev. Dr. Barbara Williams Skinner, the first Executive Director of the Congressional Black Caucus and an activist who melds faith with public policy, who is also a spiritual advisor to many Black leaders, has developed a toolkit for communities of faith to help them do the work that our government won’t: encouraging people to sign-up for affordable healthcare.
You can follow the faith leaders’ conversations about open enrollment and healthcare on social media using the hashtags #SOULSTOENROLL or #SOULS2ENROLL, and by liking the Facebook page, Facebook.com/FaithinPublicLife, where you can find the toolkit adopted from the government page, GetAmericaCovered.org; instructions for the weekend campaign that will begin November 12, suggestions for faith leaders; a sample bulletin announcement; a PSA; and social media tips. In other words, the faith community is being encouraged to treat healthcare enrollment like any other grassroots organizing campaign and get involved in it.
Back in the day, before social media, we used to talk about “the drum,” how we shared information in the Black community; many of our radio stations, or public broadcast programs, and newspapers were our drums. Now, faith leaders are taking the drum viral to ensure that people who don’t get the word, because of lack of government outreach, will get it through churches and through the Internet.
We will rely on these methods of communicating more and more, as this administration attempts to contract, not expand, the information people need to get essential healthcare (and other services). The toolkit and other resources are proof that our community has the ability to out organize the evil that is seeping out of Washington. “Woke” members of Congress are working with Rev. Skinner and others to get the word out. Congressman Jim Clyburn (D-S.C.) had his PSA up before the enrollment period opened on November 1, and some members of Congress have PSAs posted on their webpages; but everyone won’t log on to a congressional website to get access to the PSA. That’s where the churches and community organizations come into play.
Once upon a time, we were great at mobilizing. Without any Internet, 250,000 people managed to get to Washington, D.C. for the March on Washington on August 28, 1963. Mimicking that effort, and using both word of mouth and the Internet, more than a million women made it to Washington D.C. for the post-inaugural Women’s March. Now we have the opportunity to rally millions to participate in the benefits of the Affordable Care Act.