CHTA shares One Caribbean Family initiative with the diaspora

MIAMI (Nov. 3, 2017)—Caribbean Hotel and Tourism Association President Karolin Troubetzkoy told Caribbean-American residents in South Florida that the response to the trade association’s recently launched One Caribbean Family initiative has been extremely encouraging.

The initiative allows hotels across the region to help those who have been adversely affected by hurricanes Irma and Maria, while also highlighting that more than 70 percent of Caribbean destinations have not been affected and are ready to welcome visitors as usual.

Speaking recently to veteran Caribbean-American broadcaster Pat Montague on WAVS 1170 AM radio in South Florida, Troubetzkoy, who operates two hotels on St. Lucia (Anse Chastanet and Jade Mountain), said the response to the initiative augurs well for the future of Caribbean unity and cooperation.

“We are very pleased with the response not just by the hotels, but also by large companies like tour operators, travel agents and travel advisors,” she said. “Everybody wants to play a role and make a pledge. I love the fact that we are all coming together as a family ... because there’s so much that needs to be done right now.” She added that in the long term, schools and training institutes will need to be rebuilt and jobs will need to be created.

She explained that, in the past, when destinations were affected by storms, CHTA asked member hotels to provide auction packages, but with the enormity of devastation after the September storms, the association felt that more needed to be done.

“Those of us that are open for business are going to benefit from business that was meant for other islands ... so we should try to give back,” she asserted. She encouraged hotels to make a pledge for new bookings, which will go toward the Caribbean Tourism Recovery Fund.

So the association launched to convey that more than 70 percent of the Caribbean was still open for business.

Troubetzkoy believes it is important to remind travelers many islands were not in the path of the hurricanes and are absolutely welcoming tourists. “Visiting the

Caribbean is one of the best ways to support our region’s economy, especially when we have some countries and territories in the midst of hurricane recovery,” she said. The tourism leader wants assistance with helping the world understand that the Caribbean encompasses approximately a million square miles and more than 7,000 islands.

Troubetzkoy has also called on the Caribbean Diaspora to rally around the One Caribbean Family movement, and to continue making contributions to help the region rebound.