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Coupon website Offers.com releases back-to-school shopping statistics

Victoria Johnson | 8/8/2013, 10:45 a.m. | Updated on 8/8/2013, 10:45 a.m.

As August rolls in, the time for students to return to school is around the corner, and back-to-school shopping has begun.

A study conducted by Offers.com, a coupon and deals site, and research company Harris Interactive revealed that 67 percent of parents in the United States plan to spend $100 or more on back-to-school shopping, while 25 percent will spend $100 or less. Lastly, 8 percent of parents are not sure what they will spend.

With the use of technology in the classroom growing more prevalent, 21 percent of parents said they will be looking for deals on computers or tablets. However, the majority of parents will be shopping for clothing, shoes, school supplies and backpacks, and 3 percent will not look for deals at all.

Howard Schaffer, vice president of Offers.com, encouraged parents to use the website’s Back-to-School Savings Center to get more for their dollar.

“Although our survey shows that 78 percent of back-to-school shoppers will shop in-store this year, our Back-to-School Savings Center is a great resource for busy parents to take advantage of,” Schaffer said in a statement. “We want parents to know that each day, we handpick and verify the top back-to-school coupons and deals to ensure the best savings and convenience.”

The study was conducted from June 12-14 with 2,020 adults ages 18 and older.

For more information on the survey and Offers.com’s Back-to-School Savings Center, visit www.offers.com/back-to-school.